Leadership

How to be a leader people choose to follow.

A title makes people listen. It doesn't make them follow. Learn how self-made founders and executives set direction, give feedback and keep the room, in five minutes of your scroll time a day.

Coming to the App Store

See how it works

First lesson free · Free week on the annual plan · No account to start

In the Leadership track

What you'll find out.

You've watched hundreds of videos and kept almost none of it. MASTRD is only the ideas that matter, and everything you learn keeps coming back. Here are five of them; the how is in the lessons.

  1. Why the best performer is often the wrong pick for manager
  2. The one thing a study of 180 teams found mattered most
  3. How to run a one-on-one so the real problem finally comes out
  4. Why one of the world's biggest companies banned slides from its meetings
  5. The group effect that makes people try less, and how leaders stop it

Why it sticks

Five reasons it never stuck. Fixed.

  • You forgot it.

    Every idea keeps coming back right before you'd forget it.

  • You never used it.

    Every lesson makes you use it: real situations, spotting the mistake, saying it out loud.

  • You had no time.

    It takes five minutes of your scroll time, and refreshers wait on your lock screen.

  • You learned from the wrong people.

    Built on how self-made founders and executives actually work, plus research and specialists.

  • You did it alone.

    Your circle of up to 12 friends sees whether you kept your standard this week, and can nudge you when you slip.

Questions

Questions, answered.

  • Across 87 studies, leaders who gave a clear purpose, set an example and cared about each person's growth got the best results. The lessons cover trust, feedback and what great teams do differently.

  • Your output is no longer your own work; it's what your team gets done because of you. The lessons cover one-on-ones, feedback people can act on, handing off work and the common new-manager traps.

  • You don't need a title to lead: in one study of more than 4,000 players and coaches, 44% said the captain wasn't the main leader. The lessons start with trust, useful feedback and raising problems as fixes.

Start with leadership.

On the annual plan: a free week, then under 20 cents a day.

Coming to the App Store

The app can remind you two days before your free week ends. Cancel in Settings at least a day before and you pay nothing.

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