Social

How to talk to anyone, in the rooms that matter.

Luck is made in rooms, not in your feed. Learn to start conversations, make friends as an adult and build a network by being useful, in five minutes of your scroll time a day.

Coming to the App Store

See how it works

First lesson free · Free week on the annual plan · No account to start

In the Social track

What you'll find out.

You've watched hundreds of videos and kept almost none of it. MASTRD is only the ideas that matter, and everything you learn keeps coming back. Here are five of them; the how is in the lessons.

  1. The one thing most people get backwards when talking to someone new
  2. How many hours it takes to turn an acquaintance into a close friend
  3. Why almost no conversation ends when both people want it to
  4. The everyday opener that tested worst for connection, and what works instead
  5. The trait that earned the most status in group experiments, and its catch

Go deeper

More on social.

Why it sticks

Five reasons it never stuck. Fixed.

  • You forgot it.

    Every idea keeps coming back right before you'd forget it.

  • You never used it.

    Every lesson makes you use it: real situations, spotting the mistake, saying it out loud.

  • You had no time.

    It takes five minutes of your scroll time, and refreshers wait on your lock screen.

  • You learned from the wrong people.

    Built on how self-made founders and executives actually work, plus research and specialists.

  • You did it alone.

    Your circle of up to 12 friends sees whether you kept your standard this week, and can nudge you when you slip.

Questions

Questions, answered.

  • Friendship is built from time together, and hanging out counts far more than working side by side. The lessons cover where to meet people, going deeper and keeping friends after a move.

  • It stops feeling fake when you go in to learn and to give, not to get. The lessons cover being useful first, staying in touch and thanking people well.

  • Strangers are more willing to talk than you'd guess, and chats go better than people predict. The lessons cover better openers, good questions, keeping it going and leaving well.

Start with social.

On the annual plan: a free week, then under 20 cents a day.

Coming to the App Store

The app can remind you two days before your free week ends. Cancel in Settings at least a day before and you pay nothing.

Other tracks