Social · Gentleman

How to be a gentleman. The small things people remember.

Being a gentleman isn't old-fashioned. It's how you make people feel: as a guest, as a host, at the table and in the thank-you after. It's learnable, in five minutes of your scroll time a day.

Coming to the App Store

The whole Social track

First lesson free · Free week on the annual plan · No account to start

In the Social track

What you'll find out.

You've watched hundreds of videos and kept almost none of it. MASTRD is only the ideas that matter, and everything you learn keeps coming back. Here are five of them; the how is in the lessons.

  1. Why a handwritten thank-you lands far bigger than the writer expects
  2. The person to talk to first at a party, and why they'll be grateful
  3. How people ruin a compliment, and the graceful way to take one
  4. What the way you treat a waiter tells everyone at your table
  5. The guest mistakes that make a host's evening harder

Why it sticks

Five reasons it never stuck. Fixed.

  • You forgot it.

    A system designed to help you remember brings every idea back right before you'd forget it.

  • You never used it.

    Every lesson makes you use it: real situations, spotting the mistake, saying it out loud. Then you try it for real and check in on how it went.

  • You had no time.

    It takes five minutes of your scroll time, and refreshers wait on your lock screen.

  • You learned from the wrong people.

    Built on how self-made founders and executives actually work, plus research and specialists.

  • You did it alone.

    Your circle of up to 12 friends sees whether you kept your standard this week, and can nudge you when you slip.

Questions

Questions, answered.

  • Never arrive empty-handed, but the right gift depends on the host. The lessons cover what to bring, including for hosts who don't drink, and how to be the guest people invite back.

  • It's the gesture, not the price tag. The lessons cover simple gifts that suit any host and the thank-you that follows.

  • Manners come down to thinking one step ahead about how you affect the people around you. The lessons cover introductions, being a good guest, restaurant etiquette and thank-you notes.

Start with social.

On the annual plan: a free week, then under 20 cents a day.

Coming to the App Store

The app can remind you two days before your free week ends. Cancel in Settings at least a day before and you pay nothing.

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